Professional Brand Activations For Brands

When Peacock and NBCUniversal needed to make a statement for The Continental: From The World of John Wick, they called Carlo D’Amore and the Live in Theater (LIT) team to deliver an experience that was not only immersive—it was iconic. The mission? Transform a pop-up into a legend.

LIT didn’t create a set—they constructed a world by utilizing the only actors in the world who could pull this immersive storytelling experience. Guests didn’t just enter a bar; they stepped into the high-stakes underworld of assassins. Through expertly crafted razor-sharp storytelling and interactive performances, The Continental became a place where every detail counted, and every guest had a role to play.

• Sold-out engagement.
• Explosive media coverage.
• Gold Award in Experiential & Immersive – Live Experiences at the 2024 MUSE Creative Awards.
• A benchmark-setting brand activation that demonstrated immersive storytelling can drive audience obsession.

LIT didn’t just execute. They dominated.

Two weeks. There is no room for failure. That’s what Booking.com gave Carlo D’Amore and the LIT team when tasked with crafting a full-scale immersive experience celebrating the Iconic IP that is the Addams Family and, at that time, the high-grossing animated film.

The LIT team:

• Wrote a killer interactive script.
• Assembled a flawless cast to bring the beloved family to life.
• Helped transform the venue into a live, immersive experiential experience.

Success beyond expectation. The experience wasn’t just a fun activation—it was a marketing coup. Families, fans, and influencers flocked to step into the delightfully macabre world of the Addams Family, and Booking.com walked away with one of their most engaging brand moments to date.

A gothic masterpiece of eerie delight!

When time is short, and stakes are high, LIT delivers.

What happens when you hand over reality itself to a theatrical powerhouse like Carlo D’Amore? You get Open Mind—a four-day psychological, boundary-pushing immersive simulation like nothing before or since.

Carlo, working with The Interactive Deep Dive designed a living, breathing world that featured:

• 40+ professional actors weaving a dynamic, evolving narrative.
• 27 real-world locations across Austin, TX, creating an unparalleled sense of realism.
• A storyline that adapted in real-time to audience decisions, making each experience truly unique.

• The Verge called it a “mind-bending, unforgettable experience.”
• Media outlets worldwide covered the activation, cementing it as an industry-defining moment.
• Participants left forever changed—and the industry took note.

Carlo D’Amore doesn’t just push boundaries; he erases them.

Give LIT a cocktail, and they’ll turn it into a legend. The goal? Create an unforgettable immersive dining experience centered around the Moscow Mule.

LIT went beyond traditional brand engagement by:

• Blending theatrical storytelling seamlessly into the dinner.
• Transporting guests into the origin story of the Moscow Mule.
• Making the audience active participants in the experience.

• Guests didn’t just drink—they lived the story of the Moscow Mule.
• The experience was so compelling it became the benchmark for theatrical dining events.
• LIT proved that any brand story, in the right hands, can be an event people talk about for years.

$1M budget. Five single malts. One shot at redefining whisky storytelling.

Wonderland Events & Bacardi turned to Carlo D’Amore and LIT to craft an immersive Scotch whisky experience. LIT made an eight-room theatrical journey come to life where 500 VIP guests didn’t just taste whisky—they lived its history.

Because world-building isn’t about the set—it’s about the people. LIT’s mastery in utilizing actors as living, breathing storytellers transformed the experience into something unforgettable. This is how you truly bring a brand to life.

• A whisky tasting that became a cinematic experience.
• 500+ guests left as “single malt apprentices” after a journey through history.
• The activation won the prestigious Gold SABER Award by the Holmes Report, cementing it as a gold standard in experiential marketing.

LIT turned a brand launch into an unforgettable adventure.